7s

Key Findings

Strategy

・ Maximise profits by producing minimum costs

・ Flexible workforce; Part-time now, full-time once demand increased

・ Introduction of e-commerce as diversification

Structure

・ Dependency on Sharon Eaton due to high experience and connections

・ Flexible team of part-time staff and consultants

System

・ Database contains over 15,000 companies including both, manufacturers and distributors, from more than 140 countries

・ Online service provide less information compared to personal services

Skills

・ High experience of workforce within the Life Science industry

・ Few utilization of staff-skills at the moment

Staff

・ Ten employees allocated to different functions (e.g. Marketing)

Style

・ Encourage team work

・ Democratic leadership

・ Empowered to take initiative and responsibility

Shared Values

・ Liberal and democratic working environment

Products

・ Detailed search criteria within database

・ Verification of purchased profiles within 24 hours

・ Product pricing orientates on internal costs

・ Product discounts are available

・ Once logged-in, there is no personal web space

・ Globally accessible