Crisis development phase

Management contribution

Positive

Negative

Emergence of crisis

Successful management

Management failure

Crisis identification

Facing the real reasons for the crisis and taking measures to eliminate these causes

Ignored or neglected symptoms, self-deception

Crisis management

Taking the right combination of immediate, deep and radical crisis management measures

Lack of touch with reality, passiveness, dealing with the wrong causes and aban-doning the right and timely measures

Crisis resolution

Implementation of revolutionary change methods to achieve company renovation (restructuring, re-engineering)

Incorrect, untimely, insufficient, unrelated, incomplete and too lenient measures