Statements

Loadings

1) Based on the current situation, I believe that the competitors of the public utility company have detracted and continue to detract market shares from the company I work for (Business 1).

0.62

2) The image the customers of the specific business possess is more positive from that of their competitors (Business 2).

0.75

3) The last 4 years, the number of business clients where I work, has increased (Business 3).

0.74

4) The last 4 years, it has been observed fortification of the customers faithfulness levels towards the specific company (that means the customers are more willing to continue using its services in the immediate future) (Business 4).

0.90

Cronbach’s Alpha Indicator*

0.75 (>0.70)