| Main Factor | Secondary Factors | Introducing Factors |
| Individual factors | Attitude | Attitude toward green brand |
| Attitude toward green product | ||
| Ambivalent attitude | ||
| Positive attitude | ||
| Pro-environmental consumer attitude | ||
| Motivation | Consumer innovation | |
| Innovativeness | ||
| Personal innovativeness | ||
| Psychographic factor | Anxious mood | |
| Depressed mood | ||
| Green product psychological ownership | ||
| Socio-cultural factor | Brand trust | |
| Consumer brand engagement | ||
| Fear of COVID-19 pandemic | ||
| Perceived factor | Consumption sensitivity | |
| Green product utility | ||
| Perceived greenness | ||
| Perceived novelty | ||
| Perceived cost of green purchasing | ||
| Price sensitivity | ||
| Perceived marketplace influence | ||
| Satisfaction | ||
| Value | Self-expression benefits | |
| Economic value | ||
| Green value | ||
| Utilitarian environmental benefit | ||
| Personal norm | Adolescents’ nature relatedness | |
| Adolescents’ social responsibility | ||
| Controllability | ||
| Connectedness to nature | ||
| Ecological conscious consumer behavior | ||
| Ecological conscience | ||
| Environmental belief | ||
| Environmental cognition | ||
| Environmental indebtedness | ||
| Empathy | ||
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| Inherent virtue |
| Green concern | ||
| Green lifestyle | ||
| Green experience | ||
| Green product literacy | ||
| Green product orientation | ||
| Moral character | ||
| Moral identity | ||
| Recycling participation |