Internal environment

External environment

Advantages (S)

1. Large scale and strong brand

2. Adequate financial reserves

3. High quality teaching content and mode

4. A strong teaching staff

5. Adhere to technological innovation and product research and development

Disadvantages (W)

1. Lack of competitiveness in product prices

2. Uneven product development

3. Lack of professional teachers for newly developed courses

Opportunities (O)

1. Government policy support

2. Market demand growth

3. Technology drives diversified demand

4. People’s emphasis on education

5. Relaxation of epidemic policies

SO Strategy

1. Brand advantages drive new products to occupy the market

2. Utilize capital reserves to expand business

3. Utilize teaching content and technology to explore the field of intelligent hardware

4. Strengthen product research and development to meet diverse needs

WO Strategy

1. Increase the proportion of quality and vocational education sectors, focusing on key businesses

2. Hire high-quality teachers and professional R&D personnel to improve service quality

Threats (T)

1. Intense market competition

2. Severe product homogenization

3. The impact of the “double reduction” policy

ST Strategy

1. Utilize brand advantages to break through

2. Promote product and service differentiation

3. Accelerate product investment in the market to reduce the negative impact of the “double reduction” policy

WT Strategy

1. Reduce prices appropriately or optimize product pricing strategies

2. Reduce operating costs and optimize business strategies

3. Strengthen differentiated operations