Variables

Dependent: purchase intention

Model 1-1

Model 1-2

Model 1-3

Model 1-4

Gender

−0.025

−0.051

−0.017

−0.035

Age

0.086

0.068

0.107*

0.114*

Income

0.003

−0.029

−0.022

−0.017

Occupation

−0.032

−0.017

−0.015

−0.011

Education

0.124***

0.091***

0.089***

0.091***

Age of tourist’s child

−0.077

−0.034

−0.080

−0.087*

Acceptable price

0.034

0.048

0.048*

0.042

FV

0.143***

0.090***

0.075**

EV

0.116***

0.075**

0.055*

SV

0.061*

0.072***

0.051*

RSV

0.085**

0.084**

0.068*

PV

0.114***

0.095***

0.100***

PIV

0.193***

0.174***

FV*PIV

−0.046

EV *PIV

−0.026

SV*PIV

0.006

RSV*PIV

0.003

PV *PIV

−0.058*

R²

0.054

0.431

0.509

0.538

Δ R²

0.054

0.376

0.078

0.029

Δ F

3.222**

51.304***

61.385***

4.834***