Variables

Code

KMO

Bartlett’s Test (Sig.)

Functional Value

FV1

0.700

331.770

(FV)

FV2

0.000

FV3

Emotional Value

EV1

0.728

483.200

(EV)

EV2

0.000

EV3

Social Value

SV1

0.729

762.442

(SV)

SV2

.000

SV3

Relationship Support

RSV1

0.736

569.797

Value (RSV)

RSV2

0.000

RSV3

Price Value

PV1

0.752

802.178

(PV)

PV2

0.000

PV3

Product Involvement

PIV1

0.745

664.824

(PIV)

PIV2

0.000

PIV3

Purchase Intention

PI1

0.728

550.173

(PI)

PI2

0.000

PI3

Total

0.883

5222.001

0.000