Hypotheses

N = 307

Hypotheses

N = 307

Hypotheses

N = 307

H1: Subjective Norm has a positive influence on Behavioral Intention of internet finance Service.

−0.028

H2f: Experience has a positive moderator effect on Perceived Ease of Use to Perceived Usefulness of internet finance Service.

0.07

H10: Computer Anxiety has a negative influence on Perceived Ease of Use of internet finance Service.

−0.110

H1a: Subjective Norm has a positive influence on Perceived Usefulness of internet finance Service.

0.046

H2g: Experience has a positive moderator effect on Perceived Ease of Use to Behavioral Intention of internet finance Service.

−0.31

H11: Computer Playfulness has a positive influence on Perceived Ease of Use of internet finance Service.

−0.129

H1b: Subjective Norm has a significant difference on the image of internet finance Service.

0.808

H3: Voluntariness has a positive moderator effect on Subjective Norm to Behavioral Intention of internet finance Service.

0.08

H12: Perceived Enjoyment has a positive influence on Perceived Ease of Use of internet finance Service.

0.175

H2: Experience has a positive moderator effect on Subjective Norm to Behavioral Intention of internet finance Service.

−0.14

H4: Image has a positive influence on Perceived Usefulness of Internet finance Service.

0.068

H13: Objective Usability has a positive influence on Perceived Ease of Use of internet finance Service.

0.485

H2a: Experience has a positive moderator effect on Image to Perceived Usefulness of internet finance Service.

−0.05

H5: Job Relevance has a positive influence on Perceived Usefulness of internet finance Service.

0.144

H14: Perceived Ease of Use has a significant difference on Perceived Usefulness of internet finance Service.

0.643

H2b: Experience has a positive moderator effect on Computer Anxiety to Perceived Ease of Use.

0.126

H6: Output Quality has a positive influence on Perceived Usefulness of internet finance Service.

0.599

H14-a: Perceived Ease of Use has a positive influence on Behavioral Intention of internet finance Service.

0.111

H2c: Experience has a positive moderator effect on Computer Playfulness to Perceived Ease of Use.

0.084

H7: Result Demonstrability has a positive influence on Perceived Usefulness of internet finance Service.

−0.344

H15: Perceived Usefulness has a positive influence on Behavioral Intention of internet finance Service.

0.852

H2d: Experience has a positive moderator effect on Perceived Enjoyment to Perceived Ease of Use.

−0.56

H8: Computer self-efficiency has a positive influence on Perceived Ease of Use of internet finance Service.

0.235

H16: Behavioral Intention has a positive influence on Use Behavior of internet finance Service.

0.895

H2e: Experience has a positive moderator effect on Objective Usability to Perceived Ease of Use.

0.262

H9: Perceptions of External Control has a positive influence on Perceived Ease of Use of internet finance Service.

0.198