Power Distance

The extent to which the less powerful members of society accept that power is distributed unequally.

Individualism

Collectivism: people belong to in-groups (families, organizations, etc.) who look after them in exchange for loyalty. Individualism: people only look after themselves and their immediate family.

Masculinity

Masculinity: the dominant values in society are achievement and success. Femininity: the dominant values in society are caring for others and quality of life.

Uncertainty Avoidance

The extent to which people feel threatened by uncertainty and ambiguity

Long Term Orientation

The extent to which people show a pragmatic or future-oriented perspective rather than a normative or short-term point of view.

Indulgence

Indulgence stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms.