| Parameter question | Estimated parameter | Value per year | Value per month | |
| Did you know about Snapchat from a family member, friend, colleague or other people? |
| 0.942 | 0.078 | |
| Was following a famousSnapchatter the reason behind using Snapchat? |
| 0.12 | 0.01 | |
| How many famous Snapchattersyou often follow on Snapchat? |
| 0.7 | 0.058 | |
| How many famous Snapchatters from whom you follow, do you think that Snapchat was the reason behind their fame? |
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| Haveyou stopped using Snapchat because no one in your family or friends uses it anymore? |
| 0.052 | 0.004 | |
| If you were a previous Snapchat user, but currently not, will you rethink of using it again? |
| 0.565 | 0.047 | |