|
| Frequency | Percent | Cumulative percent | |
| Doyou use Snapchat now? | Yes | 1362 | 80.1 | 80.1 |
|
| No | 338 | 19.9 | 100 |
| Did you know about Snapchat from a family member, friend, colleague or other people? | Yes | 1283 | 94.2 | 94.2 |
|
| No | 79 | 5.8 | 100 |
| Was following a famousSnapchatter the reason behind using Snapchat? | Yes | 162 | 11.9 | 11.9 |
|
| No | 1200 | 88.1 | 100 |
| How many famous Snapchattersyou often follow on Snapchat? | Between 1 and 10 | 757 | 56 | 56 |
|
| 0 | 605 | 44 | 100 |
| How many famous Snapchatters from whom you follow, do you think that Snapchat was the reason behind their fame? | Between 1 and 7 | 757 | 56 | 56 |
|
| 0 | 605 | 44 | 100 |
| Whom do you see their snaps more? | Family and friends | 850 | 62.4 | 62.4 |
|
| Famous Snapchatters | 85 | 6.2 | 68.6 |
|
| Both | 427 | 31.4 | 100 |
| Do you use Snapchat as an educational tool? | Yes | 593 | 43.5 | 43.5 |
|
| No | 769 | 56.5 | 100 |
| Does Snapchat consume a lot of your time? | Yes | 515 | 37.8 | 37.8 |
|
| No | 847 | 62.2 | 100 |
| Do you consider Snapchat a useful tool to gain helpful information needed for your life? | Yes | 858 | 63 | 63 |
| No | 504 | 37 | 100 | |
| Do you think famous Snapchatters whom you follow provide useful information for you? | Yes | 775 | 56.9 | 56.9 |
| No | 587 | 43.1 | 100 | |
| Do you follow famous Snapchatters to keep updated with what is new in different areas? | Yes | 672 | 49.3 | 49.3 |
|
| No | 690 | 50.7 | 100 |
| Is your preference for a consumer product over another because of the recommendation of a famous Snapchatter? | Yes | 345 | 25.3 | 25.3 |
|
| No | 1017 | 74.7 | 100 |
| Do you find yourself preferring a brand over another because a famous Snapchatter is more acquaintance with this brand? | Yes | 262 | 19.2 | 19.2 |
|
| No | 1100 | 80.8 | 100 |