Psychological | ||||
Key Question | Behavioral | Unidimensional | Two-Dimensional | Transformational |
How is trust defined and measured? | Through rational choices derived from confidence and measured by behavioral experiments | Derived from expectations and willingness to be vulnerable and measured by scales from distrust to high trust. Usually conducted in a face-to-face context | Trust is defined as positive expectations, and distrust as negative expectations. It is measured from high to low | Defined according to cost and benefits expected and measured by qualitative indicators |
At what level does trust begin? | Initiate from zero shared information or from cooperative acts. | Initiate from zero | Trust and distrust start from a low level (no shared information) | Initiate from some level of reputation |
What generates the level of trust (distrust) to change over time? | The level increase when there is cooperative reciprocate behavior and decline toward competitive behavior | The level of trust increase with positive interactions and declines with negative expectations | Increase and decline according to the accumulated number of positive and negative interactions | Increases as the relationship improve and decline with negative expectations |