Hypothesis | Relationship among variables | Coefficient | p | Testing results |
H1a | Interactive → Space telepresence | 0.319 | *** | Support |
H1b | Interactive → Social telepresence | 0.281 | *** | Support |
H2 | Interactive → customers’ trust | 0.137 | 0.009 | Support |
H3a | Realness → Space telepresence | 0.349 | *** | Support |
H3b | Realness → Social telepresence | 0.022 | 0.069 | Not Support |
H4 | Realness → customers’ trust | 0.169 | *** | Support |
H5a | Vividness → Space telepresence | 0.184 | 0.011 | Support |
H5b | Vividness → Social telepresence | 0.036 | 0.074 | Not Support |
H6 | Vividness → customers’ trust | 0.026 | 0.638 | Not Support |
H7a | Space telepresence → customers’ trust | 0.347 | 0.002 | Support |
H7b | Social telepresence → customers’ trust | 0.593 | *** | Support |
H8a | Space telepresence → purchasing intention | 0.281 | *** | Support |
H8b | Social telepresence → purchasing intention | 0.232 | *** | Support |
H9 | customers’ trust → purchasing intention | 0.544 | *** | Support |