Hypothesis

Relationship among variables

Coefficient

p

Testing results

H1a

Interactive → Space telepresence

0.319

***

Support

H1b

Interactive → Social telepresence

0.281

***

Support

H2

Interactive → customers’ trust

0.137

0.009

Support

H3a

Realness → Space telepresence

0.349

***

Support

H3b

Realness → Social telepresence

0.022

0.069

Not Support

H4

Realness → customers’ trust

0.169

***

Support

H5a

Vividness → Space telepresence

0.184

0.011

Support

H5b

Vividness → Social telepresence

0.036

0.074

Not Support

H6

Vividness → customers’ trust

0.026

0.638

Not Support

H7a

Space telepresence → customers’ trust

0.347

0.002

Support

H7b

Social telepresence → customers’ trust

0.593

***

Support

H8a

Space telepresence → purchasing intention

0.281

***

Support

H8b

Social telepresence → purchasing intention

0.232

***

Support

H9

customers’ trust → purchasing intention

0.544

***

Support