| Importance | Normalized Importance |
CONVENIENCE | 0.218 | 100.0% |
WEBSITE FEATURES | 0.078 | 35.9% |
PERCEIVED USEFULNESS | 0.210 | 96.5% |
PERCEIVED RISK | 0.085 | 38.9% |
TRUST | 0.195 | 89.7% |
ATTITUDE | 0.214 | 98.4% |