1) Convenience

2) Website Features

3) Perceived Usefulness

4) Perceived Risk

5) Subjective Norm

6) Trust

7) Attitude

8) Innovat- iveness

9) Involvement

10) Online Intention

1

1

2

0.506

1

3

0.644

0.534

1

4

-0.007

0.041

0.098

1

5

0.404

0.388

0.367

0.084

1

6

0.600

0.583

0.657

-0.013

0.324

1

7

0.683

0.552

0.693

0.068

0.554

0.698

1

8

0.359

0.439

0.420

0.172

0.394

0.545

0.415

1

9

0.502

0.588

0.553

0.055

0.387

0.650

0.606

0.566

1

10

0.666

0.508

0.690

−0.031

0.439

0.702

0.726

0.432

0.561

1

AVE

0.58

0.65

0.66

0.80

0.62

0.56

0.65

0.77

0.70

0.61

CR

0.64

0.70

0.71

0.82

0.67

0.63

0.70

0.79

0.73

0.66