(Menu, Stores) Choice pairs  Ice cream  Shirts  
No of respondents  In percentage  No of respondents  In percentage  
(P, X)  89  35.60%  72  28.80% 
(P, Y)  11  4.40%  12  4.80% 
(Q, X)  56  22.40%  39  15.61% 
(Q, Y)  57  22.80%  52  20.80% 
(R, X)  9  3.60%  14  5.60% 
(R, Y)  28  11.20%  61  24.40% 
Total  250 
 250 
