| (Menu, Stores) Choice pairs | Ice cream | Shirts | ||
| No of respondents | In percentage | No of respondents | In percentage | |
| (P, X) | 89 | 35.60% | 72 | 28.80% |
| (P, Y) | 11 | 4.40% | 12 | 4.80% |
| (Q, X) | 56 | 22.40% | 39 | 15.61% |
| (Q, Y) | 57 | 22.80% | 52 | 20.80% |
| (R, X) | 9 | 3.60% | 14 | 5.60% |
| (R, Y) | 28 | 11.20% | 61 | 24.40% |
| Total | 250 |
| 250 |
|