Influence of advertising campaigns adopted and potential international strategies to be adopted by commercial banks in Mauritius (1 - 4 score) | Usage of green banking products/services (1 - 5 score) | Satisfaction of green banking products/services(1 - 4 score) |
1) Advertising of building sustainability policy customers investing 5 Pounds sterling receiving environment certificate (mean 3) | 1) Use of e-statements (mean 3.53) | 1) Satisfaction of green loans (mean 3.97) |
2) Advertising of Barclays bank breathe card-green credit card (mean 2.74) | 2) Use of internet banking (mean 3.38) | 2) Satisfaction of mobile banking (mean 3.02) |
3) advertising of investment in an eco-digester to recycle St Jean canteen’s organic waste into compost (mean 2.72) | 3) Use of mobile banking (mean 3.29) | 3) Satisfaction of e-statements (mean 2.93) |
4) Influence by advertising of distribution of 50000 reusable bags to MCB staff (mean 2.67) | 4) Pricing of ATM (mean 2.91) | 4) Satisfaction of internet banking (mean 2.90). |
5) Advertising of eco loan to install photovoltaic systems (mean 2.66) | 5) Use of Green loans (mean 1.42) | 5) Satisfaction of pricing of ATM statements and receipts (mean 2.67) |