	Models
	Animal welfare	Price	Food/pork safety	Taste	Environmental impacts	Locally raised/ farmed pigs	Locally processed pork
Passed validation test	0.0389^**	−0.0422^*	0.0839^***	−0.0386^***	−0.0167^***	−0.0154^***	−0.0097^***
Male	−0.0505^***	0.0337^**	−0.0304^**	0.0419^***	0.0038	−0.0001	0.002^*
18 to 24 years	0.0365	−0.0019	−0.0667^**	0.0265	0.0045	0.0003	0.0004
25 to 44 years	0.0456^***	0.0254	−0.0846^***	−0.0015	0.0040	0.0091^*	0.0018
45 to 64 years	0.0020	0.0604^**	−0.0553^**	−0.0058	−0.0024	0.0019	−0.0017
Income less than 25,000	0.0297	0.0907^**	−0.0420	−0.0569^**	−0.0119	−0.0082	−0.0028
Income 25,000 - 34,999	0.0313	0.1203^***	−0.0771^*	−0.0514^**	−0.0107	−0.0112	−0.0034
Income 35,000 - 49,999	0.0214	0.1021^**	−0.0789^**	−0.0284	−0.0158^*	0.0001	−0.0020
Income 50,000 - 74,999	0.0458^*	0.0614	−0.0412	−0.0493^**	−0.0112	−0.0034	−0.0033
Income 75,000 - 99,999	0.0330	0.0548	−0.0419	−0.0429^*	−0.0083	0.0026	0.0013
Income 100,000 - 149,999	−0.0103	0.0469	−0.0317	−0.0078	−0.0045	0.0074	0.0007
College educated	−0.0048	0.0189	−0.0282^*	0.0074	0.0057	0.0007	0.0006
Has a source for animal welfare information	0.0415^***	−0.0452^***	−0.0094	−0.0149	0.0165^***	0.0074^**	0.004^***
Owns a dog	0.0228^*	−0.0215	0.0000	−0.0093	0.0024	0.0031	0.0022^*
Owns a cat	0.026^**	−0.0170	−0.0153	−0.0067	0.0049	0.0038	0.0029^**
Purchased pork in the last year	−0.0425^***	−0.0107	0.0427^**	0.0389^***	−0.0175^***	−0.0072	−0.0032^**
Vegetarian	0.0210	−0.0459	0.0026	−0.0254	0.0365^***	0.0102	0.0008
Vegan	0.0066	−0.0372	−0.0418	−0.0121	0.0247^*	0.0472^***	0.0128^***
_cons	0.107^***	0.1602^***	0.371^***	0.2101^***	0.0722^***	0.0484^***	0.0322^***
R-sq	0.0840	0.0441	0.0566	0.0566	0.1074	0.0877	0.1230
chi²	92.11	46.28	60.24	60.2	120.81	96.57	140.78
p	0.0000	0.0003	0.0000	0.0000	0.0000	0.0000	0.0000