Econometric estimates

Shares of preference

Coefficient

Standard deviation

Animal welfare

1.4711^***

(0.0570)

1.4555^***

(0.0557)

0.156

Price

0.9971^***

(0.0727)

2.4569^***

(0.0783)

0.097

Pork/food safety

2.4303^***

(0.0598)

1.4013^***

(0.0609)

0.406

Taste

1.7969^***

(0.0534)

1.1923^***

(0.0555)

0.215

Environmental impact

0.3583^***

(0.4891)

1.2010^***

(0.0608)

0.051

Locally raised/farmed pigs

0.0952^**

(0.0442)

0.9170^***

(0.0601)

0.039

Locally processed pork

0

0.036