| Variables | Description | Percentage |
| Gender | Male | 21.4% |
| Female | 78.6% | |
| Age 4 ranges of age | 15 - 24 years old | 42.9% |
| 25 - 34 years old | 17.1% | |
| 35 - 44 years old | 10.0% | |
| 45 - 60 years old | 30.0% | |
| Area 5 different districts in Terengganu state | Besut | 22.2% |
| Kuala Nerus | 16.2% | |
| Kuala Terengganu | 22.2% | |
| Hulu Terengganu | 20.5% | |
| Dungun/Kemaman | 18.8% | |
| Frequency 7 indicators variables | Twice a week | 16.2% |
| Once a week | 26.6% | |
| Twice a month | 19.7% | |
| Once a month | 21.4% | |
| Once in 6 months | 10.3% | |
| Others | 4.3% | |
| Amount of fish meal intake (Estimation in gram based on slice of fish flesh) | 141 g | 11.4% |
| 196 g | 37.7% | |
| 272 g | 9.6% | |
| 392 g | 10.5% | |
| 402 g | 30.7% | |
| Customer preferences on fish parts e.g.: Head, muscle, tail. | Head | 32.8% |
| Muscle | 47.4% | |
| Tail | 19.8% | |
| Cooking methods The methods applied to cook the fish | Grilled | 2.6% |
| Boiled | 51.3% | |
| Fried | 31.3% | |
| Steamed | 14.8% |