Constructs and

indicators

Factor

loadings

Std.

error

Square

multiple

correlation

Error

variance

Cronbach

alpha

Composite

reliability*

AVE**

Market orientation

0.717

0.94

0.61

MO1

0.565

***

0.322

0.321

MO2

0.737

0.109

0.235

0.332

MO3

0.855

0.101

0.432

0.311

MO4

0.789

0.089

0.532

0.312

MO9

0.535

0.081

0.435

0.335

MO10

0.616

0.085

0.541

0.341

MO11

0.733

0.065

0.245

0.336

MO12

0.843

0.053

0.347

0.321

MO13

0.719

0.078

0.632

0.319

MO14

0.664

0.093

0.625

0.338

MO15

0.871

0.092

0.529

0.346

Technology orientation

0.792

0.93

0.65

TO1

0.641

***

0.341

0.216

TO2

0.587

0.123

0.365

0.214

TO3

0.740

0.098

0.265

0.344

TO4

0.659

0.078

0.412

0.344

TO5

0.633

0.056

0.312

0.144

TO6

0.758

0.079

0.431

0.144

TO7

0.520

0.098

0.439

0.144

Entrepreneurial orientation

0.785

0.93

0.68

EO1

0.803

***

0.278

0.251

EO2

0.830

0.083

0.298

0.263

EO3

0.650

0.092

0.431

0.265

EO4

0.651

0.089

0.468

0.231

EO7

0.756

0.094

0.437

0.321

EO8

0.891

0.093

0.340

0.333

EO9

0.646

0.091

0.357

0.219

Incremental innovation

0.909

0.86

0.68

II1

0.849

***

0.445

0.421