Type of variable

Variables

Mean

Standard deviation

Level

Order

Independent variables

Strategic orientation

3.72

0.28

High

Market orientation

3. 90

0.37

High

1

Technology orientation

3.83

0.50

High

2

Entrepreneurial orientation

3.43

0.56

High

3

Mediating variable

Innovation

3.73

0.70

High

Incremental innovation

3.80

1.03

High

1

Radical innovation

3.66

0.92

High

2

Dependent variable

Organizational performance

3.95

0.40

High