| 1 | Internal and external developers |
| 2 | Evaluative common technological platform |
| 3 | Controlled central part |
| 4 | Enable outside contributions and extensions |
| 5 | Variability-enabled architecture |
| 6 | Shared core assets |
| 7 | Automated and tool-supported product derivation |
| 8 | Outside contributions included in main platform |
| 9 | Social network and IoT integration |
| 10 | Semantic Metadata Internal Enrichments |
| 11 | Semantic Metadata External Enrichments |
| 12 | User Interest-based Gateway |