Research proposed paths | Coefficient value | t-value | p-value | Empirical evidence |
H1: Perceived playfulness → behavioral intention to use | 0.104 | 1.975 | 0.049 | Supported |
H2: Perceived usefulness → behavioral intention to use | 0.008 | 0.164 | 0.870 | Not supported |
H3: Perceived usefulness → perceived playfulness | 0.156 | 4.290 | 0.000 | Supported |
H4: Perceived ease of use → behavioral intention to use | 0.024 | 0.522 | 0.602 | Not supported |
H5: Perceived ease of use → perceived usefulness | 0.175 | 5.131 | 0.000 | Supported |
H6: Perceived ease of use → perceived playfulness | 0.264 | 8.285 | 0.000 | Supported |
H7: Computer self efficacy → perceived ease of use | 0.618 | 11.012 | 0.000 | Supported |
H8: Social influence → perceived usefulness | 0.343 | 9.231 | 0.000 | Supported |
H9: Facilitating conditions → perceived ease of use | 0.209 | 5.570 | 0.000 | Supported |
H10: Goal expectancy → perceived usefulness | 0.118 | 2.490 | 0.000 | Supported |
H11: Goal expectancy → perceived playfulness | 0.376 | 9.797 | 0.000 | Supported |
H12: Content → perceived usefulness | 0.156 | 3.594 | 0.000 | Supported |
H13: Content → perceived playfulness | 0.283 | 7.050 | 0.000 | Supported |
H14: Content → goal expectancy | 0.605 | 16.859 | 0.000 | Supported |
H15: Content → behavioral intention to use | 0.044 | 0.833 | 0.405 | Not supported |