Extracted factors and

constituent elements

Factor load

Variance of explanation

Reliability

Service requirements

D02. Number of tourist attractions

0.731

38.701%

0.811

D06. Dining reservation

0.725

D10. Staff discussion

0.661

D07. Online Mall

0.643

D05. Resident guidance

0.573

Communication needs

D08. Understanding culture

0.788

12.219%

0.704

D12. Sharing views

0.739

D09. Resident discussion

0.699

Message requirement

D03. Electronic navigation

0.858

10.232%

0.601

D01. Announcement and help

0.720