Evaluation aspects | A(Activities) | S(Settings) | E(Experiences) | B(Benefits) |
S (Strengths) | SA (Strengths of Activities) ü Rich experience programs ü Unique products ü Good reputation | SS (Strengths of Settings) ü Stay away from downtown ü The ranch is well maintained ü Educational significant | SE (Strengths of Experiences) ü Integration of entertainment and education ü Multiple psychological satisfaction | SB (Strengths of Benefits) For tourists: ü Increase knowledge ü Good memories ü Intimate relationship For the ranch: ü Economic benefits |
W (Weaknesses) | WA (Weaknesses of Activities) ü Large changes in market demand ü Activities do not match the needs of tourists ü There are overlaps and restrictions on the time of activites | WS (Weaknesses of Settings) ü Limited capacity for pasture ü More rural space is needed | WE (Weaknesses of Experiences) ü Lack of vivid and effective commentary, the interpretation effect needs to be improved ü Some older visitors think that some items are only suitable for children | WB (Weaknesses of Benefits) ü The developers gain the benefit but the interests of local residents cannot be guaranteed ü There are not enough activities for adults to benefit every visitor. |
O (Opportunities) | OA (Opportunities of Activities) ü Solid brand foundation ü Increasing demand for travel ü The popularity of Taiwan tourism | OS (Opportunities of Settings) ü A real and vivid rural environment ü Leisure agriculture receives extensive attention ü People are eager for the recreational environment of village | OE (Opportunities of Experiences) ü Show more country life ü Take different experiences methods ü Experience different farming activities | OB (Opportunities of Benefits) ü Local residents benefit ü Visitors also gain |
T (Threats) | TA (Threats of Activities) ü Lack of activity guidance ü The advertising range of the ranch is not wide enough | TS (Threats of Settings) ü Whether the infrastructure and reception facilities can match the needs of tourists | TE (Threats of Experiences) ü Traditional farming culture and old games are weakening and are easily forgotten ü Tourists experience is uncontrollable | TB (Threats of Benefits) ü Insufficient allocation of benefits ü Competition with other similar companies ü Excessive expectations may lead to a decline in tourism harvest. |