| Variables |
| Adaptation as a Dimension of E-Marketing Orientation | Business Use as a Measure of Social Media Implementation |
| Adaptation Component as a Dimension of E-Marketing Orientation | Pearson Correlation Sig. (2-tailed) | 1 | −0.197** 0.00 |
| Business Use as a Measure of Social Media Implementation | Pearson Correlation Sig. (2-tailed) | −0.197** 0.00 | 1 |