Customer Behaviour Situations | B | Wald | p-value | Exp (B) (OR) | ||
detractor | Intercept | −0.124 | 0.033 | 0.857 |
| |
Customer with one network | 0.097 | 0.083 | 0.774 | 1.102 | ||
Past negative experience | 1.263 | 6.547 | 0.011 | 3.537 | ||
Customer’s plan to continue | −1.428 | 7.959 | 0.005 | 0.240 | ||
promoter | Intercept | 0.781 | 0.891 | 0.345 |
| |
Customer with one network | −1.214 | 5.497 | 0.019 | 0.297 | ||
Past negative experience | −1.372 | 9.859 | 0.002 | 0.254 | ||
Customer’s plan to continue | −0.720 | 0.878 | 0.349 | 0.487 |