Customer Behaviour Situations | B | Wald | p-value | Odd Ratio | |
Detractor (Det) | Intercept | 0.594 | 0.411 | 0.522 |
|
BS | −0.150 | 6.369 | 0.012 | 0.861 | |
IR | 0.020 | 0.159 | 0.690 | 1.020 | |
UR | −0.077 | 1.068 | 0.301 | 0.926 | |
UP | 0.045 | 0.810 | 0.368 | 1.046 | |
IP | 0.031 | 0.315 | 0.575 | 1.031 | |
Promoter (Pro) | Intercept | −2.604 | 4.308 | 0.038 |
|
BS | 0.064 | 0.605 | 0.437 | 1.066 | |
IR | 0.005 | 0.005 | 0.942 | 1.005 | |
UR | 0.069 | 0.462 | 0.497 | 1.071 | |
UP | −0.011 | 0.029 | 0.864 | 0.989 | |
IP | 0.049 | 0.470 | 0.493 | 1.051 |