Attribute

Levels

Utility

Size

6000 hl per year

0.753***

1 million hl per year

−0.753***

Ownership

Multinational

−1.111***

Family-owned

1.111***

Production process

Pasteurized beer

−0.186**

Non-pasteurized beer

0.186**

Place of production

Province of Milan (local)

−0.049

Province of Cuneo (non-local)

0.049