| Gender | Male | 60% |
| Female | 40% | |
| Age group | 18 - 24 | 10.8% |
| 25 - 34 | 57.5% | |
| 35 - 44 | 16.6% | |
| >44 | 15.0% | |
| Frequency of beer consumption | More than once a week | 56.7% |
| Once a week | 26.7% | |
| Twice a month or less | 16.6% | |
| Preference for craft or industrial beer | Craft | 47.5% |
| Industrial | 24.2% | |
| Indifferent | 28.3% |