Variables

Code

Cronbach’s α

Cronbach’s α after deleting item

Hedonic value

(HV)

HV1

0.855

0.787

HV2

0.813

HV3

0.790

Customer satisfaction

(CS)

CS1

0.833

0.784

CS2

0.748

CS3

0.776

Perceived problem

(PP)

PP1

0.851

0.788

PP2

0.740

PP3

0.776

Utilitarian value

(UV)

UV1

0.873

0.861

UV2

0.828

UV3

0.806

UV4

0.853

Attitude of protection and development

(APD)

APD1

0.898

0.866

APD2

0.845

APD3

0.851

Purchase intention

(PI)

PI1

0.882

0.865

PI2

0.834

PI3

0.837

PI4

0.858