| Goal | Aspects | Objective | Criteria |
| Destination Decision Making | Motivation | Tourist Characteristics (A1) | Social-demographic (C1) |
| Personality (C2) | |||
| Destination Characteristics (A2) | Environment (C3) | ||
| Image (C4) | |||
| Brand (C5) | |||
| Information Searching Process | Internal Search (A3) | Memory (C6) | |
| Knowledge (C7) | |||
| External Search (A4) | WOM (C8) | ||
| Social Network Sites (C9) | |||
| Tourism Intermediate (C10) | |||
| Travel Planning | Planning Characteristics (A5) | Travel Purpose (C11) | |
| Travel Distance (C12) | |||
| Length of Stay (C13) | |||
| Choice Set (A6) | Evaluation (C14) | ||
| Purchase (C15) |