No.

Attribute

No.

Average score of importance

Standard deviation of score

Coefficient of variation

1

Access to adequate information about product

40

4.95

0.221

0.045

2

Confidentiality and no embarrassment

41

4.90

0.490

0.100

3

Safety in terms of minimal side effects

44

4.73

1.020

0.216

4

Acceptance by male partner or spouse

42

4.43

1.417

0.320

5

Reliability in preventing pregnancy

45

4.36

1.246

0.286

6

Affordability and price

39

3.97

1.724

0.434