No.

Attribute

No.

Average score of importance

Standard deviation of score

Coefficient of variation

1

Access to adequate information about product

47

4.85

0.625

0.129

2

Low travel costs to pharmacy or clinic

47

4.79

0.778

0.162

3

Acceptance by male partner or spouse

48

4.75

0.863

0.182

4

Ease of inserting item into body

42

4.74

0.828

0.175

5

Reliability in preventing pregnancy

49

4.71

0.707

0.150

6

Availability of product locally

47

4.70

0.998

0.212

7

Confidentiality and no embarrassment

44

4.66

1.099

0.236

8

Safety in terms of minimal side effects

48

4.54

1.254

0.276

9

Comfort in having item inside body

43

4.33

1.410

0.326

10

Affordability and price

47

3.30

1.876

0.568