No. | Attribute | No. | Average score of importance | Standard deviation of score | Coefficient of variation |
1 | Access to adequate information about product | 17 | 4.94 | 0.243 | 0.049 |
2 | Reliability in preventing pregnancy | 20 | 4.75 | 0.786 | 0.165 |
3 | Ease of inserting item into body | 13 | 4.69 | 1.109 | 0.236 |
4 | Low travel costs to pharmacy or clinic | 18 | 4.67 | 0.840 | 0.180 |
5 | Availability of product locally | 18 | 4.61 | 0.778 | 0.169 |
6 | Comfort in having item inside body | 14 | 4.57 | 1.158 | 0.253 |
7 | Confidentiality and no embarrassment | 16 | 4.19 | 1.601 | 0.382 |
8 | Safety in terms of minimal side effects | 18 | 3.72 | 1.406 | 0.378 |
9 | Affordability and price | 18 | 3.56 | 1.886 | 0.530 |
10 | Acceptance by male partner or spouse | 17 | 3.00 | 1.904 | 0.635 |