No.

Attribute

No.

Average score of importance

Standard deviation of score

Coefficient of variation

1

Access to adequate information about product

17

4.94

0.243

0.049

2

Reliability in preventing pregnancy

20

4.75

0.786

0.165

3

Ease of inserting item into body

13

4.69

1.109

0.236

4

Low travel costs to pharmacy or clinic

18

4.67

0.840

0.180

5

Availability of product locally

18

4.61

0.778

0.169

6

Comfort in having item inside body

14

4.57

1.158

0.253

7

Confidentiality and no embarrassment

16

4.19

1.601

0.382

8

Safety in terms of minimal side effects

18

3.72

1.406

0.378

9

Affordability and price

18

3.56

1.886

0.530

10

Acceptance by male partner or spouse

17

3.00

1.904

0.635