No.

Attribute

No.

Average score of importance

Standard deviation of score

Coefficient of variation

1

Access to adequate information about product

24

5.00

0.000

0.000

2

Safety in terms of minimal side effects

33

4.85

0.712

0.147

3

Confidentiality and no embarrassment

32

4.84

0.723

0.149

4

Acceptance by male partner or spouse

33

4.82

0.727

0.151

5

Reliability in preventing pregnancy

32

4.66

0.827

0.177

6

Affordability and price

29

3.72

1.869

0.502