Stereotypic Characteristics

Individuating Characteristics

Mean

value

Mean value

Male Doctor

His age is 36 - 50 years

Is interested in biology/botany

Assumes main financial role in the family

Washes his hands systematically

Educated person, who thinks analytically

Has no free time

Loves to drink and attend parties (traditional feasts)

Is leader

10

10

10

10

10

9

8

8

Is sensitive

Loves computer games

Is dependent on family

Is rebellious type of person, according to clothing style and behavior

Plays aggressive sports (paintball, box, karate)

Uses narcotics

3

3

4

4

4

4

Male IT

His age is 21 - 23 years

Has new computers/gadgets

Is active in social network

Is very busy

Wears sport style clothing/shoes

Knows electronics

Focused on creating new things or find new information

10

10

10

9

9

9

9

Loves to knit or saw

Is sentimental person (who appreciates beauty and likes flowers, violin and beautiful style of sport such as ice skiing)

Knows Japanese

3

4

4