| Internet | 0.673* | −0.194 |
| Label | 0.161 | −0.408 |
| Retail store recommend | −0.443 | −0.201 |
| Neighbors | 0.054 | −0.627* |
| Others | 0.229 | −0.181 |
| Constant | −1.071** | −0.731 |
| Goodness of Fit | ||
| N | 489 | 484 |
| Log pseudo likelihood | −215.892 | −226.025 |
| Wald chi2 (30) | 180.568 | 69.196 |
| Prob > chi2 | 0 | 0 |
| Psuedo-R2 (McFadden) | 0.295 | 0.133 |
| AIC | 493.784 | 514.049 |
| BIC (df = 31) | 623.747 | 643.694 |