| Dependent Variable | Independent Variable | ß | t | p | F | Model (p) | R2 |
| Hedonic Consumption Behavior | Fixed | 1.866 | 37.141 | 0.000 | 38.026 | 0.000 | 0.102 |
| Online Shopping Addiction | 0.324 | 6.167 | 0.000 | ||||
| Hedonic Effect | Fixed | 1.784 | 35.509 | 0.000 | 40.772 | 0.000 | 0.109 |
| Online Shopping Addiction | 0.334 | 6.385 | 0.000 | ||||
| Hedonic Adaptation | Fixed | 1.825 | 35.918 | 0.000 | 20.636 | 0.000 | 0.057 |
| Online Shopping Addiction | 0.245 | 4.543 | 0.000 | ||||
| Passivity | Fixed | 2.182 | 32.010 | 0.000 | 23.972 | 0.000 | 0.066 |
| Online Shopping Addiction | 0.262 | 4.896 | 0.000 | ||||
| Impulsive Tendency | Fixed | 1.817 | 28.288 | 0.000 | 31.298 | 0.000 | 0.085 |
| Online Shopping Addiction | 0.297 | 5.594 | 0.000 | ||||
| Identity Projection | Fixed | 1.665 | 32.653 | 0.000 | 32.570 | 0.000 | 0.089 |
| Online Shopping Addiction | 0.302 | 5.707 | 0.000 | ||||
| Linear Regression Analysis | |||||||