Standardised estimate

Critical ratio

p-value

Quality ß Image of the nation

.234

3.354

^***

Affinity with education ß Quality

.133

7.670

^***

Purchase intent ß Affinity with education

.091

6.540

^***

Enterprise ß Image of the nation

.159

3.363

^***

Chic ß Image of the nation

Cool ß Enterprise

Trendy ß Enterprise

.025

5.252

^***

Innovative ß Enterprise

.200

5.543

^***

Elegant ß Chic

Refined ß Chic

.158

7.141

^***

Prestigious ß Chic

.172

7.376

^***

Satisfaction ß Affinity with education

Recommendation ß Affinity with education

.071

16.157

^***

Affinity ß Affinity with education

.071

15.588

^***

Student selection ß Quality

Ranking ß Quality

.145

7.789

^***

Quality faculty ß Quality

.150

7.740

^***