Construct

Factor

Item

Cronbach’s alpha

Image of

the nation

Agreeableness

Friendly, pleasant, open, straightforward, concerned, reassuring, supportive, agreeable, honest, sincere, trustworthy, socially responsible

.8141

Enterprise

Cool, trendy, young, imaginative, up to date, exciting, innovative, extrovert, daring

.7417

Competence

Reliable, secure, hardworking, ambitious, achievement-oriented, leading, technical, corporate

.6478

Chic

Charming, stylish, elegant, prestigious, exclusive, refined, snobby, elitist

.6549

Image of education

Quality

Well known for delivering quality education, close affiliations with the business world, strong alumni networks, lots of research and publications, high quality faculties, qualifications that are internationally recognized, high rankings in media surveys, lots of courses to choose from, high standards in selecting students

.8010

Support

Good accommodation for students, forefront of information and technology, graduates with high success rate in getting jobs, financial aides for students to apply, adequate funding

.6393

Attitude towards education

Affinity with education

Affinity with the UK as provider of tertiary education, recommend the UK as provider of tertiary education, satisfaction with the UK as provider of tertiary education

.7968