| Type | Sub-type | Description |
| Player | Tool developer | - The company tries to align itself with the goals of the community - The company tries to attract users attention |
|
| Content builder | - The company mainly tries to assimilate information from the community - The company tries to develop the product for a community |
|
| Organizer | - The company mainly tries to assimilate information from the community - The company tries to develop the product for a community |
|
| Open player | - The company tries to attract the attention of users - Developed without the user community |
| Tester | Web games producer | - The company tries to align their goals with communities - The company tries to develop the game with the community |
|
| Market thermometer | - The company tries to align with the goals of the communities - The company tries to develop the product for a community |
|
| Creative tester | - The company tries, mainly, to assimilate the information of the communities - The company tries to develop the product for a community |
|
| Technology/beta tester | - The company tries to catch the attention of users - The game is developed without the community |
| Developer |
| - The company tries to take advantage of the whole community production |