| Features | Type | Sample number (unit) | Percentage |
| Gender | Male | 128 | 49.81% |
| Female | 129 | 50.19% | |
| Grade | Freshman | 26 | 10.12% |
| Sophomore | 56 | 21.79% | |
| Junior | 76 | 29.57% | |
| Senior | 99 | 38.52% | |
| Discretionary amount per month | <1000 | 74 | 28.79% |
| 1000 - 3000 | 148 | 57.59% | |
| 3000 - 5000 | 24 | 9.34% | |
| >5000 | 11 | 4.28% | |
| Using electronic business platform shopping years | Less than one year | 26 | 10.12% |
| 1 - 3 years | 93 | 36.19% | |
| More than 3 years | 138 | 53.7% |