| Variables | (1) | (2) | (3) | (4) | (5) | (6) | (7) | (8) | (9) | (10) |
| 1) Growth | 1.000 |
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| 2) Working capital | 0.495 | 1.000 |
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| 3) Expenses | 0.028 | −0.096 | 1.000 |
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| 4) Age | −0.045 | −0.037 | 0.055 | 1.000 |
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| 5)Debt sustainability | −0.051 | −0.096 | −0.003 | 0.049 | 1.000 |
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| 6) Leverage | −0.036 | −0.013 | 0.040 | −0.018 | 0.143 | 1.000 |
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| 7) Social media | −0.039 | 0.006 | −0.036 | 0.056 | −0.064 | 0.008 | 1.000 |
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| 8) War Relocation | 0.053 | 0.114 | 0.013 | 0.106 | −0.125 | −0.030 | 0.049 | 1.000 |
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| 9) GDP growth | −0.007 | −0.064 | −0.040 | −0.056 | 0.099 | 0.025 | 0.030 | −0.601 | 1.000 |
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| 10) Depth of SM presence | −0.020 | −0.039 | 0.018 | 0.028 | 0.094 | 0.033 | 0.162 | −0.003 | 0.000 | 1.000 |