| Cost of Revenues | 2017 | Cost of Revenues | 2018 | 2019 | 2020 |
| Revenue-sharing costs | 926,315 | Revenue-sharing costs | 1,630,881 | 2,494, 416 | 4,366,490 |
| 48.3% | 49.8% | 44.6% | 47.7% | ||
| Content costs | 261,534 | Content costs | 543,009 | 1,001,600 | 1,875,546 |
| 13.6% | 16.6% | 17.9% | 20.5% | ||
| Server and bandwidth costs | 468,903 | Server and bandwidth costs | 618,737 | 919,753 | 1,141,257 |
| 24.4% | 18.9% | 16.5% | 12.5% | ||
| Staff costs | 128,268 | E-commerce and others | 480,866 | 1,171,904 | 1,775,507 |
| 6.7% | 14.7% | 21.0% | 19.3% |