Pillar	Element	Variable Measurement
Product and Service	Value Proposition	Value propositions can be divided into high-end, mid-end and low-end. Value proposition can be analyzed from the perspectives of how value is created, value level, price level and customer buying cycle.
Customer Interface	Customer Relationship	The customer relationship begins with defining who the customer is, how to define the relationship with the customer, and how to maintain the relationship.
	Customer Segments	Distinguished by what segment of customers the company wants to offer value to.
	Channel	The channel can be analyzed from the perspective of the four marketing strategies of “product, price, channel and promotion”, or the reason why the channel creates value, or the channel satisfies which function of customer buying cycle.
Infrastructure Management	Key Activities	The key activity of an enterprise can be roughly divided into three categories: manufacturing products, problem solving and platform/network.
	Key Resources	Key resources are measured according to the categories of human resources, technical resources, market resources, etc.
	Key Partnership	The partnership is a voluntarily initiated cooperative agreement between two or more companies in order to create value for the customer. Partnerships can form beneficial networks.
Financial Aspects	Cost Structure	It’s measured by the representation in money of all the means employed in the business model.
Financial Aspects	Revenue Stream	Revenue stream refers to the way a company makes money through a variety of revenue flows.