Line of Business | Specific Items | Revenue Source |
Video-sharing | Premium Membership Program | fee of Premium Membership Program |
E-commerce | Premium members can buy figures and peripheral products on Bilibili platform. | Bilibili’s e-commerce initiatives are focused around the IP value of ACG-related contents. They offer ACG-related merchandise and generate revenue from sales of these products. They also generate revenue from offline activities, including selling events tickets and peripheral products. |
Taobao Store of Bilibili | ||
Live-broadcasting | virtual items for sale on live-broadcasting | Users can purchase in-app virtual items and send them as virtual gifts to their favorite hosts to show appreciation and provide them with monetary rewards. The commission sharing ratio between Bilibili’s live-broadcasting platform and the host is 1:1 (before tax). |
Mobile Games |
| Online sale of in-game items (“virtual currency”) |
Value-added Services | Premium Membership Program | Bilibili derived 42%, 44% and 43% of their value-added service revenues from premium membership in 2018, 2019 and 2020, respectively. And derived 55%, 36% and 34% of their value-added services revenues from live broadcasting in 2018, 2019 and 2020, respectively. Rest of the value-added service revenues are from comics and other paid contents. |
Live-broadcasting: in-app virtual items, “Big Voyage” membership, etc. | ||
Bilibili Comics | ||
Mao’er FM | ||
Advertising | brand advertising, performance-based advertising and native advertising | Bilibili can generate revenue through advertising for those seeking innovative platforms with abundant user traffic to enhance their visibility. |