| Variables | Mean | Standard deviation | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 |
1 | Product advantage | 4.89 | 0.83 | 1 |
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2 | Product novelty | 4.04 | 1.07 | 0.252** | 1 |
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3 | No. of new products | 2.08 | 1.32 | −0.004 | 0.114 | 1 |
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4 | Knowledge acquisition | 4.20 | 1.06 | 0.340** | 0.280** | 0.148* | 1 |
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5 | Knowledge dissemination | 3.90 | 1.11 | 0.330** | 0.309** | 0.140* | 0.616** | 1 |
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6 | Knowledge accountability | 4.13 | 1.09 | 0.403** | 0.357** | 0.141* | 0.595** | 0.599** | 1 |
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7 | Proactive market orientation | 4.41 | 0.98 | 0.357** | 0.181** | 0.212** | 0.543** | 0.467** | 0.582** | 1 |
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8 | Responsive market orientation | 4.44 | 0.94 | 0.438** | 0.219** | 0.167* | 0.620** | 0.510** | 0.588** | 0.710** | 1 |
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9 | Firm experience | 2.33 | 0.85 | −0.007 | −0.077 | 0.106 | 0.150* | 0.132* | 0.053 | 0.122 | 0.131* | 1 |
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10 | Firm size | 3.4 | 1.26 | 0.027 | −0.057 | 0.237** | 0.108 | 0.050 | 0.039 | 0.114 | 0.102 | 0.569** | 1 |
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11 | R&D expenses | 2.82 | 0.91 | 0.140* | 0.192** | 0.064 | 0.219** | 0.291** | 0.354** | 0.258** | 0.241** | 0.006 | −0.042 | 1 |