Variables

Mean

Standard deviation

1

2

3

4

5

6

7

8

9

10

11

1

Product advantage

4.89

0.83

1

2

Product novelty

4.04

1.07

0.252**

1

3

No. of new products

2.08

1.32

−0.004

0.114

1

4

Knowledge acquisition

4.20

1.06

0.340**

0.280**

0.148*

1

5

Knowledge dissemination

3.90

1.11

0.330**

0.309**

0.140*

0.616**

1

6

Knowledge accountability

4.13

1.09

0.403**

0.357**

0.141*

0.595**

0.599**

1

7

Proactive market orientation

4.41

0.98

0.357**

0.181**

0.212**

0.543**

0.467**

0.582**

1

8

Responsive market orientation

4.44

0.94

0.438**

0.219**

0.167*

0.620**

0.510**

0.588**

0.710**

1

9

Firm experience

2.33

0.85

−0.007

−0.077

0.106

0.150*

0.132*

0.053

0.122

0.131*

1

10

Firm size

3.4

1.26

0.027

−0.057

0.237**

0.108

0.050

0.039

0.114

0.102

0.569**

1

11

R&D expenses

2.82

0.91

0.140*

0.192**

0.064

0.219**

0.291**

0.354**

0.258**

0.241**

0.006

−0.042

1