Variable | Model 1 | Model 2 | Model 3 | |||
Green purchase consumption | Environmental self-responsibility | Green purchase consumption | ||||
β | P | β | P | β | P | |
Social warmth | −0.261 | 0.012 | −0.245 | 0.018 | −0.209 | 0.044 |
Environmental self-responsibility |
|
|
|
| 0.210 | 0.044 |
Adjusted R-square | 0.058 | 0.050 | 0.090 | |||
P | 0.012 | 0.018 | 0.005 |